Gia Phu Baby is one of Hanoi's favorite brands specializing in baby products. With continuous development, 2023 is an important milestone when Gia Phu Baby opens its 10th facility in Hanoi. This is a proud achievement for Gia Phu Baby, acting as a motivation for this brand to continue to grow stronger, bringing the Vietnamese brand to an international level.
Challenges
With the desire to change a new look but still retain the brand's core values, Gia Phu Baby approached Tree Creative to carry out a rebranding project, aiming for the appropriate professionalism worthy of a leading enterprise in Vietnam. Carrying the mission of spreading positive values on the "little sun" growing journeys, the Gia Phu baby brand identity needs to express the slogan "Send happiness with all your heart".
Solutions
Combining symbols and letters using a plump, soft font, Tree Creative has created an exclusive logo design for Gia Phu Baby that clearly shows the brand name and the brand message “The love that parents have for their children.”
The line element is inspired by the “threads of connection" to create a special "heart" that impresses customers. Tree conveys Gia Phu's entire message as the connection between the brand and its customers, the love of parents for their children, and finally the love of the brand.
Tree's combination of pink and blue tones makes the Gia Phu baby brand image even more prominent in the market.
Conclusion
With serious investment in designing the brand identity for Gia Phu Baby, Tree Creative has helped Gia Phu Baby return with a more impressive and different appearance, increasing the professionalism of the brand and conveying the message "Send happiness with all your heart" clearly to all its customers.
